Our committment to your privacy

Kidz in Focus is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Kidz in Focus may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from Friday 6 December, 2024.

What is GDPR?

The General Data Protection Regulation (GDPR) is a new law on data protection and privacy that comes into affect on May 25, 2018. GDPR means you will have more control over how your data is used. Even though it is a European law, it will still apply to UK businesses and individuals after Brexit.

GDPR & Kidz in Focus

Your personal data is data which by itself or with other data available to us can be used to identify you. We are [Kidz in Focus], the data controller. This data protection statement sets out how we’ll use your personal data. You can contact your Data Protection Officer (DPO) at [Kidz in Focus, 103 Haygate Road, Wellington, Telford, TF1 2BU] if I have any questions.

How and when did we collect your Personal data?

When you applied for or bought something from us. We collected data during the transaction process. That is, the process by which you add a product into your online basket, tell us where to deliver your order, before passing you on to one of our payment gateway partners. The personal data we collect and use during this process includes:

  • Full name and personal details including contact information; (e.g. home address, email address, home/mobile telephone number);

When you visited our website

  • To help us improve our services and your user experience, we use anonymous cookies and Google Analytics. Once you leave our website, those cookies become obsolete.

What is Sensitive Personal Data?

Personal data (under GDPR) might be your name and email address. Sensitive Personal data would be your credit card and bank account details.

Under no circumstances do Kidz in Focus have access to any of your financial data before, during or after your shopping experience with our websites. All financial data is passed across encrypted connections (https://) between ourselves, our partner payment gateways and your bank/building society.

Why do we collect your Personal data?

You provide your personal data (see above) so that we can process your online order (unless you’re a trade customer and we already hold your details) and to help us provide appropriate customer support. This might include; handling your. Your information simply went towards bringing you a better user experience, like showing you new products and speeding up the time it takes to place your order and process it.

Who do we share your information with?

  • When you request us to disclose your personal data to other people or organisations such as a company handling a claim on your behalf.
  • Payment gateways (e.g. PayPal) if you chose to make online payments to us, who may transfer your personal data to others as necessary to operate your account and for regulatory purposes, to process transactions, resolve disputes and for statistical purposes, including sending your personal data overseas;
  • If required, our legal and other professional advisors, including our auditors;
  • Courts, to comply with legal requirements placed on us and anyone else where we have your consent or as required by law.
  • Your data is not Sold, Shared or Rented to any third party other than those essential partners listed here above.

You’re free at any time to change your mind and withdraw your consent. The consequence might be that we can’t do certain things for you.

How long will we keep your data?

The following criteria are used to determine data retention periods for your personal data:

  • Retention in case of queries. We’ll retain your personal data as long as necessary to deal with your queries (e.g. if you need to return an item to us);
  • Retention in case of claims. We’ll retain your personal data for as long as you might legally bring claims against us;

How we contact you?

Should we need to contact you for the purpose of returning a product or any other related query, we’ll use your home address, phone number or email address to contact you according to your preferences. You can change your preferences or unsubscribe at any time by contacting us.

What are your data rights?

You have always had the legal right to have inaccurate information held by us corrected. After May 25, you also have new rights, like the right to erasure (‘to be forgotten’) and the right to restrict processing, all of which gives you more control over your personal data.

Your rights under applicable data protection law are;

  • The right to be informed about our processing of your personal data;
  • The right to have your personal data corrected if it’s inaccurate and to have incomplete personal data completed;
  • The right to object to processing of your personal data;
  • The right to restrict processing of your personal data;
  • The right to have your personal data erased (the ‘right to be forgotten’);
  • The right to request access to your personal data and information about how you process it;
  • The right to move, copy or transfer your personal data (“data portability”);
  • Rights in relation to automated decision making including profiling.

You have the right to complain to the Information Commissioner’s Office. It has enforcement powers and can investigate compliance with data protection law: ico.org.uk

What is a Cookie?

A cookie is a small text file which asks permission to be placed on your computer's hard drive. Your browser's cookie settings will dictate if the cookie is allowed to download onto your computer or hand held device. Cookies offer owners of websites and online shops, a glimpse into how their customers interact with the content on that site.

Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

How do we use cookies?

Kidz in Focus use cookies to help us analyse web traffic to our site. Although anonymous, this data is very important to us. It gives us an overview of how many people are visiting us, the areas of the site they visit and for how long, and how they found us. As an online shop, they allow our customers to add items into a virtual basket as they browse our site. Without cookies, ecommerce websites would not be able to assign a virtual shopping basket to an individual customer.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

Will this affect my shopping experience?

Yes. We recommend that you do not disbable cookies while using our site. The anonymous analytical data and the function of a virtual shopping cart are extremely important to the running of our website. Without cookies, we would lose important data, that helps us understand our customers and so helps us improve the service we offer them. As an ecommerce site, they are essential. No cookies, no virtual basket or any of the shopping functions required to purchase quickly and safely online.

Can I disable cookies in my browser?

Yes. If you wish to disable the use of cookies for this and other websites, this can usually be done by opening the 'Options' or 'Preferences' menu in your web browser. Then refresh the page for your new settings to take affect.